A Research Exploring The Effects of Service Quality,Relationship marketing, Brand Equity, Market Characteristics, And Relationship Quality On The Customer Loyalty –An Empirical Study of Auto Part’s Channel in Taiwan Aftermarket

Show other versions (1)

碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班(EMBA) === 97 === In curret years, the enterprise is facing the enviroment with fierce competition. They have realized that keep customer’s loyalty maintenance of management is the key point. Enterprise should consider how to provide best service and products in orde...

Full description

Bibliographic Details
Main Authors:	Hung, Chin Sheng, 洪進勝
Other Authors:	Shen, Ching Lung
Format:	Others
Language:	zh-TW
Online Access:	http://ndltd.ncl.edu.tw/handle/80086814841215994510

Similar Items

A Research Exploring The Effects of Service Quality,Relationship marketing, Brand Equity, Market Characteristics, And Relationship Quality On The Customer Loyalty –An Empirical Study of Auto Part’s Channel in Taiwan Aftermarket
by: Hung, Chin Sheng, et al.
Published: (2009)

Exploring Relationship between Brand Equity and Customer Loyalty on Pharmaceutical Market
by: Jasmina Dlačić, et al.
Published: (2014-09-01)

The research of relationship marketing, relationship quality and customer loyalty
by: Chang,chia jung, et al.
Published: (2011)

A study on relationships among service quality, brand equity and customer loyalty
by: Chiang Shung, E-Fui, et al.

A Study of The Brand Equity , Service Quality ,Customer Satisfaction and Customer Loyalty-Stockbrokers in Taichung Zone
by: Chin-Ming Lee, et al.
Published: (2014)

The Influence of Brand Equity and Customer Relationship Quality on Customer Purchasing Behavior– Example of Import Hardware Business in Taiwan Market
by: Chih-Chin Yang, et al.
Published: (2011)

A Research of Relationship among Customer Value, Relationship Quality and Customer Loyalty – Sampling Traditional Market
by: Chin-Chai Liu, et al.
Published: (2012)

The Effects of Airline’s Sustainable Marketing on Relationship Quality and Customer Loyalty
by: Fong Yen, et al.
Published: (2015)

The Impact of Branding Commitment on Relationship quality,Customer Loyalty
by: DAM TO NU, et al.
Published: (2014)

Effects of Relationship Marketing Strategies on Relationship Quality and Customer Loyalty in Online Shopping
by: Wan-lin Chang, et al.
Published: (2007)

Dynamics of Online Relationship Marketing: Relationship Quality and Customer Loyalty in Iranian banks
by: Akram Garepasha, et al.
Published: (2020-01-01)

A Study of the Impacts of Professional Literacy, Service Quality and Brand Image on Customer Loyalty : Moderating Effect of Relationship Marketing
by: TSENG, YEN-CHIN, et al.
Published: (2019)

The impact of customers brand equity cognition on the customers’ satisfaction and loyalty in banking industry – Using relationship quality as an intervening variable
by: Mei-Lei Cheng, et al.
Published: (2012)

The Relationship among Marketing Force, Industrial Brand Equity, Industrial Trust and Customer Loyalty: An Empirical Study of Taiwan Lumber Import Market
by: 謝哲文
Published: (2006)

The Impact of Relationship Marketing Bond and Service Quality on Customer Satisfaction and Loyalty
by: Sheng-Chyuan Tsai, et al.
Published: (2007)

The Influence of Salesperson Characteristics, Service Quality and Relationship Marketing to Customer Loyalty
by: Ling-Ying Hsiung, et al.
Published: (2015)

Cosmetic SPA Experience Marketing, Service Quality,Relationships Quality and Customer Loyalty of Research
by: Mei -ju Hsiao, et al.
Published: (2013)

A　Study　of　Relationship　Marketing，Relationship　Quality，　and　Customer　Loyalty　of　Chain　Hairdressing　Industry
by: KO,HSIN-JU, et al.
Published: (2015)

Investigating the Influence of Service Quality and Customers Equity on Car Brand Loyalty
by: Kuan-jen Wang, et al.
Published: (2011)

The impact of social networks marketing communication on brand equity, relationship equity and customer responses
by: Majid Mohammad shafiee, et al.
Published: (2019-08-01)

The study of the relationship among service quality, customer satisfaction and customer loyalty for night market
by: Tse-Hung Lin, et al.
Published: (2014)

The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty
by: Puti Ara Zena, et al.
Published: (2012-06-01)

The Relationship among Earnings Management, Market Conditions and IPO Aftermarket Performance
by: Jeng-Liang Wang, et al.
Published: (2010)

On the Development Strategy of Automotive Aftermarket for Taiwan Auto Parts Industry
by: Ya Hui Lu, et al.
Published: (2013)

The Relationships among Experiential Marketing, Brand Personality, Customer Satisfaction, Attitude, and Customer Loyalty
by: Chen, Weiju, et al.
Published: (2013)

An Empirical Study on Brand Image Management, Relationship Marketing and Customer Loyalty for the customers of Starbucks
by: Hsu,Jun-Zen, et al.
Published: (2014)

The Effects of Relationship Marketing on Brand Equity

Study of Relationship Marketing on Service Quality、Relationship Quality and Customer Loyalty - An Empirical Study Of The Insurance Industry In Taiwan
by: Hsiao-Ping, Tsai, et al.
Published: (2009)

STUDY CONCERNING CUSTOMERS’ LOYALTY IN THE AUTO MARKET
by: Tudor NISTORESCU, et al.
Published: (2013-11-01)

Applying Structural Equation Modeling to Study the Relationship among Brand Equity, Service Quality, Customer Satisfaction, Relationship Quality, and Customer Loyalty－An Empirical Study of Petrol Stations in Taoyuan.
by: Chen-Ming Wang, et al.
Published: (2006)

Effect of Relationship Marketing on Customer Loyalty in the Tour Bus Industry： Relationship Quality as a Mediator
by: CHANG, PO-CHING, et al.
Published: (2017)

The Effect of Relationship Marketing Strategy on Relationship Quality and Customer Loyalty: The Case of Liner Shipping Companies
by: Cheng-Yuan Chen, et al.
Published: (2009)

The Impact of Taiwan 3C Brands Repairing Service Quality on Relationship Quality and Loyalty Intentions：Indian Market as an Example
by: Lin, Chin-Fong, et al.
Published: (2017)

The Relationship Marketing Approach And Strategies In Retailing Management To Constitute Customer And Brand Loyalty
by: Mustafa KARADENİZ
Published: (2010-02-01)

The Study of Company and Salespeople’s Relationship Marketing, Relationship Quality and Customer Loyalty ─ Take Life Insurance Customers as an Example
by: 黃文信
Published: (2006)

The Study on the Incremental Validity of Brand Image to Relationship Quality and Customer Loyalty
by: Jun-fu Liu, et al.
Published: (2010)

The Study of the Relationship Marketing and Relationship Quality of Taiwan On-Line Bookstore Toward Customer Loyalty-The Moderating Role of Corporate ImageThe Study of the Relationship Marketing and Relationship Quality of Taiwan On-Line Bookstore Toward Customer Loyalty-The Moderating Role of Corporate ImageThe Study of the Relationship Marketing and Relationship Quality of Taiwan On-Line Bookstore Toward Customer Loyalty-The Moderating Role of Corporate ImageThe Study of the Relationship Marketing and Relationship Quality of Taiwan On-Line Bookstore Toward Customer Loyalty- The Moderating Role of Corporate Image
by: Han Shiang Pu, et al.
Published: (2012)

The Effects of Service Quality, Brand Image, and Relationship Quality on Customer Loyalty in Airline Industry
by: Ya-Chen Yang, et al.
Published: (2009)

A Study of the Relationships Among the Experiential Marketing, Service Quality, Customer Satisfaction and Customer Loyalty
by: Ping-Ju Yang, et al.
Published: (2010)

Perceived Value, Experiential Marketing and Customer Behavior：Prospect of Brand Identity, Brand Equity and Brand Relationship
by: Chang Yung-Shun, et al.
Published: (2015)

Cannot write session to /tmp/vufind_sessions/sess_1bkc3qhuj4vfbml96vu3mebged