The Research of Business Model Dynamics-A Case Study of Jiu Zhen Nan Taiwan Pastry

• Main Authors: Wu, Yu-Ting, 吳郁婷
• Other Authors: Hsieh, Hui-Yuan
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/76365759883143691892

碩士 === 國立屏東科技大學 === 企業管理系所 === 97 === There have been many significant changes in Taiwan traditional industry, i.e. Industrial environment, social structures and customs. Traditional confectionary industry encounters two challenges, one is product and capability restricted in the traditional operational model. The other is its definition confined in the traditional boundary and business scope. However the fast changing external environment becomes more threatening to existing traditional business. It is inadequate to cope with the impending challenge by exploiting only internal resources or capability argued by Resources-Based View or industry positioning to discover new opportunity supported by Industry Organization theory. By taking the Jiu Zhen Nan Taiwan Pastry as an example. This study takes Case study as its research methodology by Pattern-Matching、Explanation-Building、Time-Series. We find a firm how to regulate the business model. After a long period of field studying and analyzing, we find that business model is dynamic, like a wheel. By the Dynamic Capability matrix (DC matrix), company should expand its industry boundary and redefine the industry, such as redefine its Industry as culture and innovation industry. In addition, company can extend its product and core competence by learning, innovation, remodeling, and networking to increase its competitiveness. In summary this research focuses these two dimensions of the company to explore the future development direction, diversification, multi-brand strategy and new business model.