Explore the Drivers of Switching Cost & Switching Intention & their Effects on Customer Loyalty
碩士 === 國立屏東科技大學 === 企業管理系所 === 97 === Along with relational marketing starting , the market marketing is facing the service orientation transformation by the product orientation. The enterprise changes by the marketing product level manages. In relational marketing research aspect the customer level...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84797232648728740511 |