The Competitive Strategies of TFT-LCD Industry in Taiwan：An Application of Game Theory

• Main Authors: Shih-Hsien Lin, 林師嫺
• Other Authors: Alex K.H. Chang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/97456397735613709382

碩士 === 國立屏東科技大學 === 企業管理系所 === 97 === Nowadays the global TFT-LCD panel and LCD-TV play an important role in the key market of hi-tech industry. However, the TFT-LCD industry becomes in the whole world these years one of high tech industries with most popularity extreme competition, the whole investment amount has surmounted the semiconductor industry and become the target key market of Taiwan, Japan and Korea. Korea, Taiwan, China and Japan are the mains countries in making LCD panel, but they have different, layout strategy in the LCD industry, to getter with development strategy. The future industrial development pattern of cooperation of Japan and Korea will cause the serious influence on Taiwan hi-tech industry. In the past, industrial analysis was aims at the enterprise integrity analysis, rather than pondered from the manufacturer interactive behavior and the strategy begins, but the game theory might provide the strategy behavior observations between the manufacturers. This research based on case study, focused on the TFT-LCD industry in Japan, South Korea, and Taiwan, using the Game model to analyze and realize the main participant’s competition predominance and strategy in the panel board industries. The findings showed that many manufacturers struggled the price reduction before 2000, then easy to fall into a prisoner dilemma, therefore the participant all was unable to obtain a better outcome; But post 2000, in a nearly competetion market, an infinite competition manufacturer and a continual consumer's quality game competition exit. Any manufacturer will lose all customers if it surpasses the guarantee quality under the industry average price.