| Summary: | 博士 === 國立屏東教育大學 === 教育行政研究所 === 97 === Recently, higher education has to face the challenges and influence of liberalization, globalization and internationalization. All the universities need to develop unique characteristics that can be comparing with other schools. That will help the model of higher education interactions can reflect to the mechanisms of educational market. This research mainly focuses on markerization, to explore and discuss the related issues of dynamic competitive capability and organizational governance in higher education organizations/universities.
This research used by case study method; take a university in Taiwan to know the competition problems of universities at present. And try to find out the foundation and
directions that could help universities keep developing. The aims of this research as follows:
A) To understand the contents and situations of marketization of higher education.
B) To examine the idea of marketization, and its influence to higher education development.
C) To find the key influence factors about the dynamic competitive capability of higher educations/universities.
D) To integrate the factors of higher educations/universities governance mechanisms.
E) To analyze the case university’s the reflections that how to face the challenges of organizational changes.
For organizational management and developing, all universities should establish, maintains its competitiveness, and responses to demands for market. Especially, reposition is the key when university faces to organizational changes; organizations should seek for helps or collaboration with others, maybe not to be the No.1, but can be the only one.
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