The Study of Relationship between Leisure Benefit and Well-Being of ACG Hobbyists
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 97 === This research defines the animation, comics and pc games fanatics as ACG hobbyists. The goals of research are to build leisure behavior model of ACG hobbyists and investigate the relations among leisure involvement, leisure attitude, leisure constraint, leis...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34668816010139612253 |
| Summary: | 碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 97 === This research defines the animation, comics and pc games fanatics as ACG hobbyists. The goals of research are to build leisure behavior model of ACG hobbyists and investigate the relations among leisure involvement, leisure attitude, leisure constraint, leisure benefit and well-being.
We build model and hypothesis according to literatures. We also collect 470 valid questionnaires from ACG hobbyists who attend animation and comic exhibitions in Taipei, Taichung and Kaohsiung, and then we test the model fit and the hypothesis by SEM.
The result of research is as follows:
(1) The proposed model fits to explain the behavior of ACG hobbyists.
(2) Leisure involvement has positive influence on leisure benefit.
(3) Leisure attitude has positive influence on leisure benefit.
(4) Leisure constraint has negative influence on leisure benefit.
(5) Leisure benefit has positive influence on well-being.
Managerial implications and additional researchers are presented in final session.
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