An Examination of the Relationship among Service Quality, Experience Marketing, Perception and Customer Satisfaction in Factory Tours

碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 97 === Because the reform and opening of the mainland in recent years, Taiwanese traditional industry receive very great impact. For seek new outlet, promoted local industry to innovate the plan of making the transition in 2003 by Industrial Development Bureau Mini...

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Bibliographic Details
Main Authors: Li-Ya Wang, 王麗雅
Other Authors: Kuan-Chang Kuo
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/19827785621525836834