The Impact of Perceived Variables on Transaction Norms for Virtual Communities
碩士 === 國立屏東商業技術學院 === 資訊管理系 === 97 === Norms are popularly regulated to keep virtual communities perform smoothly. However, there are few factors affecting the will of community members to follow those norms. Those factors might be community trust, product involvement and perceived risk. This study...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91351807376735820559 |