Using Analytic Hierarchy Process to Build thg Decision Model for National Freeway Service Area

• Main Authors: CHI-WAN CHIEN, 簡婉琪
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/62938630694094016373

碩士 === 國立屏東商業技術學院 === 國際企業所 === 97 === The convenience of the nationwide traffic network has been increasing; meanwhile, the demand for rest stops has also risen. The operating modes of rest stops have changed after the government adjusted the bidding to a more user-oriented one. The vendors are willing to invest more in both service and facilities in order to combine local culture, operate theme-based rest stops and offer value-added service. However, road users expect more from rest stops beyond existing entry-level service. People visit rest stops as part of their travel plans which makes these places tourist spots. In total, there are 14 rest stops on freeway No.1 and No.3. They vary in operating modes to meet different needs. The study will focus on Guansi, Ching Sheui, Dongshan rest stops which respectively represent Northern, Central and Southern regions of Taiwan. According to the survey done by the rest stops and the AHP analysis of the surveys, “Food Cleanliness and Safety", "Restroom Sanitation", "Service Attitude", "Affordability of Food" and “Spaciousness of the Rest Area” are the most important criteria used by motorists when choosing which rest stop to visit. The study conclusion has also been proven by individual cases. The high revenue of the rest stops reflects road users' preferences. From 2006 to 2008, Ching Sheui, Dongshan and Guansi rest stops ranked Top 3 in terms of revenue. The study chose Guansi, Ching Sheui, Dongshan rest stops as models to investigate road users’ actual needs and plans for future development of rest stops. For the basic facilities and service, road users care more about "Restroom Sanitation", “Availability of Gas” and “Spaciousness of the Rest Area”. What road users truly appreciate are the value-added services, such as “Free Toilet Paper”, “Free Cell Phone Battery Charging.”, “Wireless Internet Access”. For existing activities in rest stops, the top 3 that road users are interested the most in are “Local Food Specialities”, “Free samples of new products” and “Outdoor Concerts”. With regards to the future development of rest stops, vendors might combine the industries that road users are most interested in, such as “Theme Restaurants”, “24-Hour Hot Food Vending Machines” and “Service Stations” This study could hopefully be a good reference point for rest stops' operation and management.