A Study of the Effect and the Prediction of Brand Awareness and Brand Association on Brand Loyalty of Chinese Professional Baseball Teams

A Study of the Effect and the Prediction of Brand Awareness and Brand Association on Brand Loyalty of Chinese Professional Baseball Teams

碩士 === 國立高雄師範大學 === 體育學系 === 97 ===

Bibliographic Details
Main Authors: Wu Ming-Fu, 吳名馥
Other Authors: Liu Bih-hwa
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/87v5sk
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spelling ndltd-TW-097NKNU55670092019-05-15T19:39:08Z http://ndltd.ncl.edu.tw/handle/87v5sk A Study of the Effect and the Prediction of Brand Awareness and Brand Association on Brand Loyalty of Chinese Professional Baseball Teams 中華職棒球隊品牌知名度與品牌聯想對品牌忠誠度之影響及預測研究 Wu Ming-Fu 吳名馥 碩士 國立高雄師範大學 體育學系 97 Liu Bih-hwa 劉碧華 2009 學位論文 ; thesis 0 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立高雄師範大學 === 體育學系 === 97 ===
author2 Liu Bih-hwa
author_facet Liu Bih-hwa
Wu Ming-Fu
吳名馥
author Wu Ming-Fu
吳名馥
spellingShingle Wu Ming-Fu
吳名馥
A Study of the Effect and the Prediction of Brand Awareness and Brand Association on Brand Loyalty of Chinese Professional Baseball Teams
author_sort Wu Ming-Fu
title A Study of the Effect and the Prediction of Brand Awareness and Brand Association on Brand Loyalty of Chinese Professional Baseball Teams
title_short A Study of the Effect and the Prediction of Brand Awareness and Brand Association on Brand Loyalty of Chinese Professional Baseball Teams
title_full A Study of the Effect and the Prediction of Brand Awareness and Brand Association on Brand Loyalty of Chinese Professional Baseball Teams
title_fullStr A Study of the Effect and the Prediction of Brand Awareness and Brand Association on Brand Loyalty of Chinese Professional Baseball Teams
title_full_unstemmed A Study of the Effect and the Prediction of Brand Awareness and Brand Association on Brand Loyalty of Chinese Professional Baseball Teams
title_sort study of the effect and the prediction of brand awareness and brand association on brand loyalty of chinese professional baseball teams
publishDate 2009
url http://ndltd.ncl.edu.tw/handle/87v5sk
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