| Summary: | 碩士 === 高雄師範大學 === 成人教育研究所 === 97 === Abstract
This research primarily focuses on the relation from the “ Customer Relationship Management ”and “ Customer Value” discussion chooes the supplier to comment relations of the quantity standar in the drugstor channel industry.The method of the research conducted “Questionnaire Survey”.The study objects focues the government puts on record the traditional personal pharmacy, Local chain like pharmacy and the national chain like pharmacy store.In colletion of study sample .Altogether sends out 300 questionnaire,recycles sample 246 effectively.
The part of the data processing is collecting questionnaire data to carry on analysis respectively by one way ANOVA , Pearson’s correlation,Stepwise Multi-Regression etc.Following is the summary of the study:
1. The pharmacy relates the management present situation analysis to the customer the cognition degree to be highest by “the cost construction surface”.
2. The pharmacy the cognition degree is highest regarding the customer value analysis by “ministrant”.
3. The customer value construction surface “the loyalty” is “the pharmacy chooses the supplier to comment the quantity standard” to take the degree most to be high next is “the achievements factor” and “the quality weight factor”.
4. For the pharmacy different business motel to “the convenient demand” state chain-store like is bigger than the local chain store like, the personal pharmacy finally.
5. The pharmacy is different “business region” and “the starting doing business year ” not remarkable difference to the .“Customer Relationship Management”.
6. The pharmacy selling item number of “the communication factor”and “the cost factor”cognition number of terms higher cognition is regarding 4C construction surface it.
7. The“customer relationship management”and“the customer value”related foundation on “the anticipated effectiveness” and “the function value” and “the consciousness weight”, the enterprise will probably make the key point investment by the limited resources.
8. The“customer value”and the“future will choose the supplier to comment accumulated rate of the quantity standard” for Pearson’s correlation of the quantity standard related all of frontage to demonstrate that “the achievements factor, the loyalty and the quality weight factor” to choose the supplier to comment the quantity standard.
Keyword: Chain store like pharmacy ,Customer relationship management, customer value,Relationship marketing.
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