| Summary: | 碩士 === 國立高雄師範大學 === 工業設計學系 === 97 === Promoted by various national policies in recent years, Taiwan’s traditional aboriginal artifacts have been gaining more importance and eventually been converted into one of the innovation sources of local culture products. To better publicize and make more effective marketing of the aboriginal culture products, it is imperative that designers and artists should concentrate and rethink: What kind of image can best represent aboriginal culture? On what level of expression and designing can the aboriginal culture win the public’s identification, preference, and acceptance? How to inform the consumer public of the aboriginal culture through the products?
Targeting the cultural commodities jointly designed by various tribe workshops, the present study aims to compile the applications of culture layers, and explore the difference of image recognitions from different cultural backgrounds. Hopefully findings of the study may be applied to the evaluation model of cultural commodities, and serve as valuable references for designers and artists in their creation of aboriginal culture products.
Conclusions of the study include: (1) Expression of the outer culture layer indicates the application of aboriginal culture elements on the product appearance can arouse aboriginals’ resonance and identification; (2) In expression of the middle culture layer, creators of traditional artifacts tend to focus more on the aspect of product execution and value; and (3) The expression of the inner layer as a means to transmit the spirit of legend, folklores, and living attitude can find an echo in the hearts of aboriginals, which subsequently has a significant effect on the cultural revelation and consonance among different backgrounds, if aboriginal culture can be learned through the usage and operation of the products.
|
|---|
