Cross-cultural differences on consumer emotional and behavioral responses in negative service encounters
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === Due to the trend that global corporations shift their business model toward service-centered economy, cross-cultural studies on service encounters become more and more important. The purpose of this research is to examine cross-cultural differences on consum...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/24655183814797052407 |