| Summary: | 碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === Facing the sluggish economy around the world, retailers in Taiwan are trying to give themselves a chance, namely, not only department stores but also shopping centers, convenience stores, discount stores et al., each word given above denote a format which retailers may choose the same way of segmentation, targeting, and positing, and each retail format become more similar to each other in recent year. The author investigates the impact of social space which is based on the social indicators analysis influencing retailer competitive behavior. At the same time, retailer competitive behavior performs the function to the consumption level, presented by store density, store area. However, the results do not indicate that retailer competitive behavior has a great impact on consumption level. This will lead the discussion to the conclusion and several suggestions for future research.
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