Sporting Event Sponsorship: Does Flow Contribute to the Sponsor''s Brand Image or the Event Image?
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === Prior sponsorship research provides little guidance for firms that seek to use sports sponsorship opportunities to aid in their brand image building. Although flow is confirmed to have a number of positive consequences from a marketing perspective, including...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85403484305683846243 |