Do Loyalty Programs Really Cause Programs Loyalty and Corporate Loyalty?
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === Relationship marketing is aimed at retaining and enhancing valuable customers. One common approach to relationship marketing is establishing a loyalty program. However, whether loyalty programs can really build up customers’ loyalty to the programs is still...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/24325786631360501533 |