The Influence of Professional Team''s Game Results on the Sponsor Company''s Abnormal Return
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === ABSTRACT This study aims to explore the impact of corporate sponsorship, in terms of sponsoring a professional baseball team where the corporate brand is on the top of it, on the company''s brand equity and its stock price’s abnormal return. The da...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74336333646562702443 |