Examining The Effects of Product Bundling and Price Subsidy on Consumers’ Perceived Saving and Contract Retention：The Case of Taiwan Mobile Corporation
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === In the 90s'', when the Chunghwa Telecom monopolized the Taiwan''s mobile communication product market, mobile subscribers had to wait in a long queue. Today the total mobile phone subscription number of 2G and 3G has increased to 24.45mil...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97667423363681674663 |