| Summary: | 碩士 === 國立高雄第一科技大學 === 金融營運所 === 97 === Our study focus on the relationship between the numbers of appeal by insurance buyers and the performance of Taiwan life insurance industries for the period of 2005 to 2007. The shareholder’s equity and premiums of insurance company are chosen as dependent variables, and the premium on new insurance contract, the reserve fund provided by insurance company, the insurance payment, the numbers of failed appeals, the scale of fixed assets, and the non-resign rate for 13 month for the employee of insurance company are used as independent variables.
Our empirical result shows that the numbers of appeals on current period and on previous current both have significantly impact on shareholder’s equity and premiums on insurance contract. In other word, life insurance companies should try to reduce the numbers of the appeals in order to enhance the premium on insurance contracts and the shareholder’s wealth. By analyzing the types of appeals, we found that the number of appeals largely increased because of the inappropriate marketing skills of the salesman of life insurance companies. In order to enhance the performance of life insurance companies, insurance companies will have to provide large trainings on sales person, thereby will reduce the recruitment of misconduct arising from the sales persons of life insurance companies.
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