A Study in Organizational Buyers'' Use of B2B Electronic Marketplaces:Efficiency-Oriented and Absorptive Capacity Perspective

• Main Authors: Ya-Fang Wu, 吳雅芳
• Other Authors: Shih-Wei Chou
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/87187194119982088727

碩士 === 國立高雄第一科技大學 === 資訊管理所 === 97 === With the development of the internet rapidly, the enterprises carries on the commercial transaction by the internet to be also more and more frequent and it contributed to the emergence of e-marketplaces and development. For the past research to explore the impact of factors that the enterprises are participated in the e-marketplaces are quite a few. Therefore, this study developed an integrated model to explore the level of enterprises participation in e-marketplaces factors from the perspective of effect in the organization external and perspective of absorptive capacity in the organization internal. The external factors are product characteristics, transactional environment and channel interdependence. The internal factor is absorptive capacity. They might be the impact factors of the level of participation in e-marketplaces. We also used of the information technology (IT) to be the moderated to explore between the external factors of the three organizations and the participation level. This study’s survey is aim to enterprise buyers in the B2B e-marketplaces and used the internet questionaire method to collect the samples. And the results are have 75 respondents are effectively. Based on the results of statistics analysis, the product characteristics, transactional environment, channel interdependence and absorptive capacity are significant effect the level of participation in e-marketplaces. The use of the information technology was not significant moderated the transactional environment with the level of participation. In contrast it was significant moderated the product characteristics, channel interdependence with the level of participation.