The Effect of Sellers’ Characteristics on Insurance Commodities Sales in Taiwan’s Life Insurance Companies

• Main Authors: Hai-pin Huang, 黃海斌
• Other Authors: Pai-lung Chou
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/24305076867857597122

碩士 === 國立高雄第一科技大學 === 風險管理與保險所 === 97 === ABSTRACT This research explored sampling data of sellers’ characteristics from a well-known insurance company and exhibited the relationship among gender, age, number of sale, education background, seniority, job level and location of insurance commodities sales. And logistic regression was applied to analyze the sells’ feat in Taiwan. Results revealed that there was a greater probability of good feat for higher age, number of sale, education background and seniority, specifically. However, there was a less probability of good feat for higher job level. Finally, from the location of insurance commodities sales, there was a greater probability of good feat for Kaohsiung City and Kaohsiung County.