A Study of Personality Traits, Leisure Motivation, and Customers’ Reaction of Casual/Theme Restaurants’ Consumers

碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 97 === Due to the progress of economic development, people are paying more attention on the leisure activity. Thus, dining in casual/theme restaurants that contain the leisure elements has been a trend. Dining out is no longer just for satisfying the physical need, bu...

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Bibliographic Details
Main Authors: Yu-Chi Chen, 陳昱綺
Other Authors: Lou-Hon Sun
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/55995025179935743018