A Study of the Effects of Purchase Decision and Personal Characteristicson Customer Loyalty–An Example of B&Bs in Nan Jown
碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 97 === According for the conclusion from research by McIntosh & Siggs’s concerning Boutique Accommodation in New Zealand, five factors with affecting purchasing were obtained, which included unique character, personalized, homely, quality and value added which inclu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/31893871021931579839 |