A Stakeholder Analysis on Regional Performing Arts Endorsement Program--The Case of Wei Wu Ying Center for the Arts

• Main Authors: Pei-chia Tseng, 曾姵佳
• Other Authors: Jung-feng Hsieh
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/um25v6

碩士 === 南華大學 === 美學與視覺藝術學系碩士班 === 97 === 　　The purpose of the study is to survey the stakeholder relationships around the Wei Wu Ying Center for the Arts (WWYCA hereinafter). The paper starts from a perspective of stakeholders and focus on one of the key missions of WWYCA . The research borrowed a strategic perspective of stakeholder concept to examine dynamic interactions between WWYCA and its institutional stakeholders. There is a finding that there are big differences between the expectations of the WWYCA and the stakeholders. Therefore, the institute needs to understand deeply the requirements of stakeholders and take a proper strategy to deal with stakeholders.The results show that there are dynamic relationships among the stakeholders. Therefore, it was necessary to pay attention to the tendencies of various stakeholders. The stakeholders had to be on the correct positions in order to prevent from turning into unsupportive stakeholders. On the other hand, the stakeholders would maintain the dynamic and long-term relationships by exchanging resources.