A Study of the Key elements of Successful Factor for Taiwan Magazine Publishing Group

• Main Authors: Shn-chuan Lai, 賴淑娟
• Other Authors: Yu-kai Huang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/43325605530975003976

碩士 === 南華大學 === 出版與文化事業管理研究所 === 97 === 　　Taiwan magazine market is thriving prosperously with abundant talents and financial resources from the magazine publication conglomerates; it still has room for even more optimized developments in operational guiding principles. This research explores the key elements of successful factor for Taiwan magazine publishing group with the intent that it can provides its research findings as references for manufacturing sectors, official and academic arenas. 　 　　This research compiles the key successful elements for publication conglomerates, AHP（Analytical Hierarchy Process）and documents, in addition, by applying Porter five forces analysis theory to explore the current status for Taiwan magazine publication. Furthermore, it uses professionalized preliminary test survey in addition to AHP as research methodologies. It then proceeds to establish relative profiles for successful operations of magazine publication conglomerates with the intent to acquire impacting weights for each element. And it expects that these can provide as foundation of reference for related publication conglomerates and enterprises during actual operations, resulting with upgrading and promoting the enterprise competitiveness in the end. 　 　　This research’s verified findings intend to study the profiles of key successful elements for Taiwan’s magazine publication conglomerates, and the four profiles include organizational management, operational cost, employee capability and brand-name management and operation. And there are 16 items in the second layered guidelines. The organizational management includes leader’s style, thorough delegation, resource sharing and system standardization. And the operational cost includes promotion for profits and earnings, capital management, cost control, enterprise unit performance assessment. The employee capability includes industrial knowledge, topic selection planning, innovative thinking and integrated marketing and sales. Brand-name operation and management includes product recognition, horizontal alliances, market shares and marketing channels. The findings indicate that brand-name operation and management account for the most important element in key successes for publication conglomerate operation. The research methodologies mentioned in this thesis can be applied in other media domains so as to assist the development of decision making process with the pursuit of vital operational guidelines.