| Summary: | 碩士 === 南華大學 === 出版與文化事業管理研究所 === 97 === This study aims to analysis for News of Indigenous in the Taiwan Indigenous TV regarding origin, direction, subject and Indigenous image. The objective of this study is for general people knowing about Taiwan Indigenous TV and also this can be the references of self-examination to the team of Taiwan Indigenous TV.
The populations of this study are evening news in the Taiwan Indigenous TV from July 1, 2008 to December 31, 2008 total draws up 46 days. The data collection was made by the researchers who adopts Systematic sampling and content analysis with side-record of 543 newsreels according to the date list and download news release from the website of Taiwan Indigenous TV.
The methodologies of this study are using content analysis, Coding Sheets, category, jury validity. After examination, parts of category adopt Indigenous image scale made by Songin Wang in 1998. Data processing were by frequency and Crosstabs.
The main findings in this study are as follows:
1. The News of Indigenous in Taiwan Indigenous TV are value on the local voices, consider with whole matters of aborigine.
2. The News of Indigenous in Taiwan Indigenous TV unroll the character of democratic rights.
3. The News of Indigenous in Taiwan Indigenous TV favor issues are obtaining materials from culture, economical, administration, catastrophe and committee member of legislate.
4. The News of Indigenous in Taiwan Indigenous TV endeavor to transform the Indigenous image.
5. The News of Indigenous in Taiwan Indigenous TV think highly with majority of populations, elite classes, and the power of speech and interpretation of male.
6. Offer some recommendations to improve The News of Indigenous in Taiwan Indigenous TV.
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