| Summary: | 碩士 === 南華大學 === 出版與文化事業管理研究所 === 97 === In Taiwan, convenience stores, which are widely distributed, provide a 24-hour even on holidays purchasing environment for customers, there are many people who became familiar with the idea of a main channel for purchase magazine. Up to date, the convenience stores have integrated magazine dealer with logistics system to form a new supply chain model. The supply chain management (SCM) has been widely studied in the academic as well as practical fields. However, there are fewer studies about the performance of magazine dealer.
This paper is concerned with proposing a fuzzy cognitive map (FCM) driven approach for implementing expert decision support in the area of magazine dealer performance. A Fuzzy cognitive map is a cognitive map within which the relations between the elements (e.g. concepts, events, project resources) of a mental landscape can be used to compute the strength of impact of these elements. In this research, we propose a specific algorithms for interpreting the logic-based rules to FCMs as well as specific algorithms and formulas for calculating the values of multi-branch map hierarchies.
First, the study discusses the relationship of convenience stores performance logistics, performance dealer, information system, power of negotiate and sales volume. Then construct the system relationship model. Second, we use Fuzzy Cognitive Maps to simulate the system relationship model. Finally, this paper presents preliminary experiments and comments on the usefulness of the proposed methodology tool. The results obtained in this study can be used to improve the service quality for magazine dealer and evaluate the management strategies.
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