| Summary: | 碩士 === 南華大學 === 出版與文化事業管理研究所 === 97 === This study focuses on exploring factors that affect the level of digital reading in elementary school instructors. The purpose of this research is to provide domestic publishers with reference information for future development and publication of electronic reading materials.
The population of interest in this research is the teachers at public elementary schools in YunLin County. Purposeful sampling is used when handing out and implementing questionnaires. After completed questionnaires have been collected, the effective sample size amounts to a total of 386.
Main results are as follows:
1. Within various motivational orientations for digital reading,“self-growth” is found to be the strongest, while “competition” is found to be the weakest.
2. Respondents who differ in gender, age, alma mater, scale of the school they are currently teaching at and the amount of time they have been teaching, are found to have significantly different motivational orientations for digital reading.
3. Different motivational orientations for digital reading are found to have a significant
and positive effect on the level of digital reading.
4. The perceived ease of use and perceived usefulness of digital reading in elementary
school teachers positively affect the teachers’ attitudes towards digital reading.
5. The elementary school teachers’ attitudes toward digital reading positively affect their level of digital reading.
6. The perceived ease of use of digital reading positively affects the perceived usefulness of digital reading in elementary school teachers.
7. Among the factors affecting the attitudes towards digital reading, perceived ease of use has a bigger effect on attitudes towards digital reading than perceived usefulness.
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