| Summary: | 碩士 === 南華大學 === 傳播學系碩士班 === 97 === In 1997, Hong Kong was returned to China, becoming a Special Administrative Region of the Chinese Government under the “One Country and Two Systems” framework. This event marked a new milestone in China’s political history. The S.A.R is “special” in the nature of the political apparatus and power relations between it and China. Issues pertaining to politics, economics, media, and education repeatedly serve to illustrate the difference between China
and Hong Kong, and the “specialness” of their relationship.
Phoenix Satellite TV was established in the year of the Handover. In a span of ten years, it witnessed the dynamics of change in the “One Country and Two Systems” framework. Phoenix Satellite TV underwent the transformation from a
cable station to a satellite network; from a regional station to a global network; and from a privately owned company to a public corporation. It hails under the banner
of becoming the “CNN of the Chinese Media World”. How was Phoenix Satellite TV able to do this? What is its allure? Where is its competition?
By examining the environment, resources, capability, and knowledge – the four indicators of corporate competitiveness – this study analyzes Phoenix Satellite TV’s media competitiveness today.
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