A Study of the Pygmalion Effect on Individual Creative Performance

• Main Authors: Guo-Jin Yan, 嚴國晉
• Other Authors: Chin-Tien Hsu
• Format: Others
• Language: en_US
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/98131970841239248405

碩士 === 國防大學管理學院 === 資源管理及決策研究所 === 97 === This study examines the Pygmalion effect on individual creative performance among 241 graduate students from 3 military colleges, 14 public universities and 20 private universities in Taiwan. The results indicate that when advisor holds higher expectation for graduate students’ creative performance who will actually reveal higher creativity-supportive behavior for their graduate students, in turn, the graduate students they guided would have a higher level of creative efficacy and creative performance during the thesis working process. Our results also examine that advisor’s creativity-supportive behavior positively influences graduate students’ creative performance through the mediating effect of creative self-efficacy. Finally, when graduate students have a higher creative self-efficacy in their mind, who will also show a higher degree of creative performance at work, and this relationship is moderated by experienced time pressure that among high experienced time pressure participants there is little effect of creative self-efficacy on creative performance. Implications for theory and practice are also discussed in the conclusion.