The Influence of Interior Extra-curricular Activities toward Job Satisfaction, Organizational Identification and Organizational Citizenship Behavior-An Empirical Study of Life Insurance Industry

• Main Authors: Chen-Chang Lin, 林誠璋
• Other Authors: Wen-Hai Chih
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/35750426892974703263

碩士 === 國立東華大學 === 高階經營管理碩士在職專班 === 97 === When facing the severe competition of globalization and internalization, it is crucial for Taiwan Life Insurance Industries to realize the company’s employees’ individual potentiality, enhance personal professional skills, and strengthen marketing competition so as to create a superior organizational citizenship behavior structure. By doing so, every individual’s achievement is closely connected with the company’s success and every individual will have strong recognition to the company he/she is serving for. This research is based on the study of the employees in life insurance industry in Taiwan. The paper intends to find out the correlation between the attitude of the employees’ participation of a company’s interior extra-curricular activities and organizational citizenship behavior. Questionnaires were randomly distributed to related individuals. One hundred and ninety seven effective questionnaires were collected and Structural Equation Modeling (SEM) was adopted to verify the hypothesis. The findings of the study were: (1) job satisfaction has the most direct effect on organizational citizenship behavior and the organizational identification the second; (2) extra-curricular emotional association has the highest effect on job satisfaction, and extra-curricular awareness the second; (3) extra-curricular action shows no noticeable direct influence on job satisfaction; (4) among these factors, the most influential one toward the organizational citizenship behavior is job satisfaction and extra-curricular emotional association the second. Finally, based on the structure of the research, some suggestions were offered for further studies.