| Summary: | 碩士 === 國立東華大學 === 國際企業學系 === 97 === In recent years, there are many enterprise’s scandals, as Procomp and Rebar. It made damage to stockholders, staff, banks and enterprises that they contact with and also made turbulent. To be a success manager needs talent and wisdom, but the most important is moral. As a result of personal moral is relate to family, living environment and national culture. In Taiwan, we are affected deeply by Chinese culture, so the research use Chinese Cultural Characteristics that renqing, bao and mianzi as independent variables, and moral and anomie as mediated variables, and manager’s unethical behavior as dependent variable. This research takes method of survey questionnaire, and confirms the relationship between each hypothesis by Structural Equation Modeling.
The results of this study indicated that bao and mianzi made effect to moral, and renqing made effect to moral but either anomie. In additional, renqing brings more negative effect to manager’s unethical behavior.
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