The Relationship of Technology Innovation and Business Strategy: The Case of Manufacturing SMEs in Taiwan

• Main Authors: Jia-Sin Ciou, 邱嘉新
• Other Authors: Yuh-Yuan Tsai
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/76609250145829314808

碩士 === 國立東華大學 === 企業管理學系 === 97 === The financial tsunami has caused the economic recession and harmed many large enterprises deeply. But surprisingly, the small and medium-sized enterprises (SEMs) in Taiwan had little affected by the financial tsunami. According to the 2008 World Competitiveness Yearbook of IMD, the competitiveness of our SEMs has progressed from 14th to 4th among the world, ranked up 10 this year. Although SEMs have many restrictions in their resources, recent studies show that their characteristics like vitality, strategic flexibility application, diligence, and honesty…etc. have improved their competitiveness so that they can compete, even defeat large enterprises. Moreover, many researchers had argued that SEMs must undertake technological innovation so that they can create new markets in rapidly changing environment. In this study, we find that technological innovation is essential to the growing and surviving for the enterprises. Meanwhile, this research also investigates which types of technological innovation are more appropriate for SEMs, and the relationship between technological innovation and business strategy. The SMEs of manufacturing firms in Taiwan were taken as the survey population in this research. One thousand questionnaires were mailed out, and eventually 165 valid responses were collected. The statistical result of this research indicates that: (1)enterprises take flexibility strategy will be facilitated by adopting exploratory innovation of technological innovation; (2)enterprises take efficiency strategy will have no significant effect on adopting exploratory innovation of technological innovation; (3)enterprises take efficiency strategy will be facilitated by adopting exploitative innovation of technological innovation; (4)enterprises take flexibility strategy will have no significant effect on adopting exploitative innovation of technological innovation.