The Study of Usage Intention of Online Order Stock by Applying Technology Acceptance Model (TAM)

碩士 === 國立東華大學 === 企業管理學系 === 97 === According to the statistics given by Taiwan Stock Exchange Corporation, the proportion of trading via Internet is merely 19%, compared to the whole stock exchange market. By the end of Aug. 2008, the number of people owning accounts is 14 million, while only 4.29...

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Bibliographic Details
Main Authors: Yu-Yuan Perng, 彭于原
Other Authors: Wen-Hai Chih
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/99931666413146876355