The Study of the Relationship among Relational Benefits, Relational Bonds and Customer Value

碩士 === 國立東華大學 === 企業管理學系 === 97 === Taiwan High Speed Rail (THSR) started trial revenue operation commences in the beginning of 2007. THSR links Taipei to Kaohsiung at a total length of 345km with 90 minutes traveling time. During the first stage of the operation, eight stations of the high speed ra...

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Main Authors: Chia-Ju Chou, 周家如
Other Authors: Wen-Hai Chih
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/36017401621240013703
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spelling ndltd-TW-097NDHU51210072015-10-13T14:52:52Z http://ndltd.ncl.edu.tw/handle/36017401621240013703 The Study of the Relationship among Relational Benefits, Relational Bonds and Customer Value 關係利益、關係結合與顧客價值關聯性研究 Chia-Ju Chou 周家如 碩士 國立東華大學 企業管理學系 97 Taiwan High Speed Rail (THSR) started trial revenue operation commences in the beginning of 2007. THSR links Taipei to Kaohsiung at a total length of 345km with 90 minutes traveling time. During the first stage of the operation, eight stations of the high speed rail operated, namely, Taipei, Banciao, Taoyuan, Hsinchu, Taichung, Chiayi, Tainan, and Kaohsiung (Zuoying). THSR do bring the significant benefits directly and indirectly to the local economy and also caused the enhancement in the quality and technology of Taiwan. It was heralding the coming age of the high speed rail service with the vision of enabling people of Taiwan to live in an “one-day peripheral circle”. It is without saying that the benefits brought by the Taiwan High Speed Rail are a fast and convenient way of the trans-island travel linking north to south of Taiwan, and it also brings people together leading to an prosperous and fulfilled life. The object of the research is base on the customers who have experiences on traveling with THSR. This paper verified the influence of Confidence Benefits, Social Benefits and Special Treatment Benefits on Hedonic Value through Financial Bonds, Social Bonds, Structural Bonds and Utilitarian Value. This research adopts the investigation method of the questionnaire, and the valid questionnaire counts 323. Structural Equation Modeling was adopted to verify hypothesis. The results empirical and statistic analysis lead to three conclusions as follows: (1) The primary direct effect factor of Hedonic Value is Utilitarian Value, the secondary factor is Social Bonds; (2) The primary external parameter effect factor of Hedonic Value is Social Benefits, and the remaining dimensions listed inorderof importance are Special Treatment Benefits and Confidence Benefits; (3) The most influent strength toward the Hedonic Value is Utilitarian Value, and the remaining dimensions listed in order of importance are Social Bonds, Financial Bonds, Social Benefits, Special Treatment Benefits, Structural Bonds and Confidence Benefits. Finally, on the framework and evidence results, the study intends to propose a few suggestions for management practice and continual research. Wen-Hai Chih 池文海 2009 學位論文 ; thesis 132 zh-TW
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description 碩士 === 國立東華大學 === 企業管理學系 === 97 === Taiwan High Speed Rail (THSR) started trial revenue operation commences in the beginning of 2007. THSR links Taipei to Kaohsiung at a total length of 345km with 90 minutes traveling time. During the first stage of the operation, eight stations of the high speed rail operated, namely, Taipei, Banciao, Taoyuan, Hsinchu, Taichung, Chiayi, Tainan, and Kaohsiung (Zuoying). THSR do bring the significant benefits directly and indirectly to the local economy and also caused the enhancement in the quality and technology of Taiwan. It was heralding the coming age of the high speed rail service with the vision of enabling people of Taiwan to live in an “one-day peripheral circle”. It is without saying that the benefits brought by the Taiwan High Speed Rail are a fast and convenient way of the trans-island travel linking north to south of Taiwan, and it also brings people together leading to an prosperous and fulfilled life. The object of the research is base on the customers who have experiences on traveling with THSR. This paper verified the influence of Confidence Benefits, Social Benefits and Special Treatment Benefits on Hedonic Value through Financial Bonds, Social Bonds, Structural Bonds and Utilitarian Value. This research adopts the investigation method of the questionnaire, and the valid questionnaire counts 323. Structural Equation Modeling was adopted to verify hypothesis. The results empirical and statistic analysis lead to three conclusions as follows: (1) The primary direct effect factor of Hedonic Value is Utilitarian Value, the secondary factor is Social Bonds; (2) The primary external parameter effect factor of Hedonic Value is Social Benefits, and the remaining dimensions listed inorderof importance are Special Treatment Benefits and Confidence Benefits; (3) The most influent strength toward the Hedonic Value is Utilitarian Value, and the remaining dimensions listed in order of importance are Social Bonds, Financial Bonds, Social Benefits, Special Treatment Benefits, Structural Bonds and Confidence Benefits. Finally, on the framework and evidence results, the study intends to propose a few suggestions for management practice and continual research.
author2 Wen-Hai Chih
author_facet Wen-Hai Chih
Chia-Ju Chou
周家如
author Chia-Ju Chou
周家如
spellingShingle Chia-Ju Chou
周家如
The Study of the Relationship among Relational Benefits, Relational Bonds and Customer Value
author_sort Chia-Ju Chou
title The Study of the Relationship among Relational Benefits, Relational Bonds and Customer Value
title_short The Study of the Relationship among Relational Benefits, Relational Bonds and Customer Value
title_full The Study of the Relationship among Relational Benefits, Relational Bonds and Customer Value
title_fullStr The Study of the Relationship among Relational Benefits, Relational Bonds and Customer Value
title_full_unstemmed The Study of the Relationship among Relational Benefits, Relational Bonds and Customer Value
title_sort study of the relationship among relational benefits, relational bonds and customer value
publishDate 2009
url http://ndltd.ncl.edu.tw/handle/36017401621240013703
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