| Summary: | 碩士 === 國立東華大學 === 公共行政研究所 === 97 === There are three intentions in this thesis.
First, through literature review, this research explores and discusses not only the green consumption but also the energy saving and carbon reducion policies of several main countries in the world. Second, focusing on the issues of “energy label” and “the subvention gists” for buying the household appliances made by the Bureau of Energy belong to the Ministry of Economic, this study proposes a theoretical model, then investigated and analyzed the consumers who had bought the household appliances with energy label by questionnaire survey. Third, measuring across the two groups of consumers, in turn, purchasers and non-purchasers, and verifying if there are differences between them or not is important for this study .
The study stands out above people’s perceptions and experiences of the policy of “energy label” which has been few attention on it, and futher, proceed the empirical research to each construct in these theoretical model. Differing from previous researches, there are five purposes summarized below:
1. Discussing the development of the policies for energy label and the issues of the subvention gists for buying the household appliances.
2. Through literature review, proposing a theoretical model to verify the relationship between the factors in the model and measure the consumer behaviours for diverse demographic population via hypotheses test.
3. Surveying the consumers by questionnaire to proceed factor analysis and explore the diversities between these factors in order to review the achievement of the subvention policy.
4. Investigate the two various groups of purchasers and non-purchasers for buying energy label household appliances.
5. Recommandations are made accordings to the findings to government agencies for advacing such policies.
As the result showed, there are indeed significant differences between various factors among diverse characteristic consumers. Furthermore, in the four factors, in turn, performance risk, financial risk, perceptive sacrifice, and perceptive assurance quality, there are significant differences across gender. The study has been done well on the reliability and validity of the theoretical model, and provides essential references to the government agencies.
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