The Effects of Warning Label on Consumer Risk Perception
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 97 === Warning label be used to remind consumer the risk and side effect when they buy or use the product. It would become useless, if warning label unable to convey the information to the user effectively. In the pragmatic way often use “ picture ”, “ word descripti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6w77et |