| Summary: | 碩士 === 國立嘉義大學 === 教育行政與政策發展研究所 === 97 === The purpose of this study is to examine factors influencing Taiwan college students when they decide to study abroad, and to explore the destination country’s overall image. This study conducted questionnaire survey targeting students who sought the service of education consulting centers in Taiwan that specialize in helping students to study abroad. Questionnaires were administered to 350 students, with which, 203 were retrieved, resulting in a 58% responding rate. The data were subject to descriptive statistics, t-test, one-way ANOVA, correspondence analysis, and AHP, and the main findings are as follows: College students when facing abroad college selection emphasize mostly on employability, research resource, academic reputation, and faculty quality. Moreover, students thought that the image of the United States and Britain are very similar, and their curriculum, faculty, research resources, academic reputation, and employability better than other countries.
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