Effect of setting attributes and tourists' leisure satisfaction on revisit intention:a case study of Cijin oceanview bike path

• Main Author: 蔡旻熹
• Other Authors: 林宏恩
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/22p42t

碩士 === 國立嘉義大學 === 體育與健康休閒研究所 === 97 === Abstract The purpose of this study aimed at exploring the follows : a) the association and differences among tourist characteristics, setting attributes, leisure satisfaction, and revisit intention of bikers for Cijin Oceanview Bike Path; b) the relationship among setting attributes, leisure satisfaction, and revisit intention. The study conducted a purposive-sampling based questionnaire survey on bikers from Cijin Oceanview Bike Path. The number of valid questionnaires was 401, and the return rate was 80.2%. The study adopted a self-developed “Setting Attributes, tourist leisure satisfaction, and revisit intention for Cijin Oceanview Bike Path tourists Scale,” with main results obtained as follows: (1) There were significant differences among sex, education background, marital status and setting attributes of Cijin Oceanview Bike Path bikers. (2) There were significant differences among sex and marital status upon leisure satisfaction. (3) There was a significant difference between monthly income and revisit intention. (4) Upon conducting multiple regressions, the study discovered that setting attributes and leisure satisfaction could be applied as an effective predictor on tourist revisit intention, yielding joint variances of 49.9%. (5) We discovered from path analysis that setting attributes and leisure satisfaction could effectively influence revisit intention, and the total effect was .468; while leisure satisfaction was the most important factor, playing the role of the mediator between setting attributes and revisit intention.