Communication effects of product placement in online games:a perspective of the limited-capacity model of attention

Communication effects of product placement in online games:a perspective of the limited-capacity model of attention

碩士 === 國立嘉義大學 === 資訊管理學系碩士班 === 97 ===

Bibliographic Details
Main Author:	江俊良
Other Authors:	徐淑如
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/55671302350220341749

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