Study of Relationship Marketing on Service Quality、Relationship Quality and Customer Loyalty - An Empirical Study Of The Insurance Industry In Taiwan
碩士 === 國立嘉義大學 === 管理學院碩士在職專班 === 97 === Abstract In recent years, the insurance industry is facing a very competition environment. Insurance realize that it is very important for them to retain their existing customers. Moreover, insurance try to provide good quality of service and financial merchan...
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| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7ec2xc |