Constructing Model of Dancing Class Custoners' Behavior-A Case Study of Customers for Miaoli Sam-Sam Dance Class

• Main Authors: Fu, Yu-Chin, 傅玉琴
• Other Authors: Huan,Tzung-Cheng Ph. D.
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/83241181813855892452

碩士 === 國立嘉義大學 === 管理學院碩士在職專班 === 97 === The objective of this research is to understand how motivations, constraints, importance and satisfaction of the parents impact sending their children todance class. The sample for this study is parents of students in classes of Miaoli San-San Dancing. Send out 400 questionnaires altogether, A total of 346 valid questionnaires were collected, response of rate of 86.5％. The results have been analyzed by SPSS 12.0. This research’s data analysis adopts descriptive statistics t-test, One-way ANOVA and pearson correlation analysis. This research finds: (1) parents with different demographic backgrounds have different motivations and constraints; (2) a parent's motivation to send a child to the dance class overcomes constraints; (3) parents' motivation, importance and satisfaction are positively correlated; (4) parents' importance scores tend to exceed their satisfaction rating. Based on the above findings, this study develops marketing and management strategies for the dancing class owners.