Study of Applying Cognitive Model to Explore the Adoption Willingness Relationship of Orchid Management Information System

• Main Authors: Hsiu-Ying Chen, 陳秀塋
• Other Authors: Tzong-Chiz Chiou
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/3td76s

碩士 === 國立嘉義大學 === 生物事業管理研究所 === 97 === Taiwan's agricultural production structure is divided into crops, forest products, fish and livestock, according to agricultural statistics Annual Report 2007, Taiwan's agricultural output value of about NT 1,684 million, representing gross value of agricultural production is well in excess of about 43% of forestry, fisheries, animal husbandry industries, etc. Taiwan entered the WTO (World Trade Organization), the majority of the loss of international competitiveness of agricultural products, anti-orchid industry is a growing trend, especially as the main representative of Phalaenopsis. Phalaenopsis is produced by many of our flower crops, with seeds and seedlings as early as the international competitiveness of one of the crop, per unit area as high as NT 6.87 million yuan output value of, and as the world's largest orchid seedlings for export countries. In this study, the survey orchid management system for Intention to Use of the system combined with the quality and interface design Technology Acceptance Model developed model in this study. Review of the Literature of this study through nine assumptions, data collection questionnaire issued to the main orchid industry academic institutions, government agencies and industry targeted samples using purposive sampling method, a formal questionnaire issued by the recovery of 300 valid questionnaires were 242 to SPSS 12.0 and LISREL 8.72 software to verify the scale reliability and validity (confirmatory factor analysis), the final SEM (Structural Equation Modeling) to verify the hypothesis of this study was nine. By the results of this study was to verify, nine of which there are three hypotheses do not support the hypothesis, namely, system quality → cognitive ease of use, interface design → cognitive usefulness, perceived easy of use → perceived usefulness of the hypothesis of the three non-significant. The study found that the impact of user interface design is the management system of the orchid important factor in the use of the will, and the orchids will of model management system for the use of a good overall fit, TAM (Technology Acceptance Model) applications in agriculture are the overall explanatory power more than 0.5.