A Study on Applying the Technology Acceptance Model to Explore the Online Game Players’ Addiction Factors

• Main Author: 賴建昌
• Other Authors: 黃華山
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/63837677072486802310

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 97 === This research makes an attempt to investigate the antecedents of online game players’ addiction. First, through an implementation process of Delphi technique to ask the degree of important of antecedents from experts and professors, then developed a modified TAM model. Second, The model was empirically verified to examine the antecedents influencing the players’ addiction. The results found that perceived playfulness and perceived ease of use has significant positive impact on addiction. The research results indicate that network externality also correlate with Players’addiction, and the personal Innovation has significant negative impact on addiction. Based on the research findings, implications and limitations are then discussed for future Research.