The Research on Critical Success Factors for Mass Customization －Using Remote Control Toys Industry as an Example

• Main Author: 張添根
• Other Authors: 陳光谷
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/63026653496317586658

碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 97 === Now a day﹐the enterprises in Taiwan are facing economic recession､high production cost､factories moved outward ､shorter product life cycle ､larger customization and global fierce competition﹒ In order to survive﹐enterprise has to combine all kind of resource with the supply chain﹒ Within the product life cycle﹐the data integration､control､management､retrieve of development､design､manufacture､marketing､customer service etc, all are important factors﹒ By statistics of 20 Delphi technique specialists and scholars﹐expert interviews﹐Delphi technique questionnaire surveys﹐and relevant enterprise management data analysis﹐common views from experts and scholars for 〝The Research on Critical Success Factors for Mass Customization〞are analysed ：six dimensions and forty topics including the external environment﹐production﹐marketing﹐human resources﹐research and development﹐and the finance else﹒