| Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 97 === With wealthy economy, the automobile becomes one of domestic people most main transportation. The modern people take the more and more entertainment to avoid bore on the road, so many people pay much attention on the sound quality and the function of motor-audio.
After the Pareto principle proposes, the enterprise deeply believes that if it can grasp 20% products, then can create 80% sales for the enterprise. In 2004, in an article, Anderson advanced the long-tail theory. He thought that if all not-in-vogue products can be collect, it will be fight with best-selling product. Motor-audio wholesaler should have many products, or only need retain the best-selling products for the customer, and its sales model whether to be suitable for 80/20 principle or the long-tail theory.
There are many brand in Taiwan motor-audio market, what well-known is Pioneer, Panasonic and so on, and many low-brand product. Facing so many brands and product, consumer how to selects and purchases the motor-audio. In the research, we interview the motor-audio wholesaler in Taiwan, and collect its sales data. Finally, we give questionnaire to its downstream business and the final buyer.
In the research, we find that the motor-audio wholesaler may depend on Pareto principle to carry on stock management, and to avoid providing too many goods for consumer, and to create excessively goods in stock, to reduce the cost of inventory, and promote profit. In addition, there has difference between the high-brand and the low-brand to buyers. It also has difference in purchase factors between downstream manufacturer and consumer. In place, no matter is the wholesaler or the retail merchant, their profit is decided by the final consumer. Therefore the manufacturer should understand the purchase factors of customer to avoid the product being unsalable, the enhancing inventory cost, reducing the profit.
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