A Study on the Satisfaction of School Marketing Strategies in New Elementary Schools

• Main Authors: Shih-Peng Huang, 黃詩蘋
• Other Authors: 黃木榮
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/14432271002512607658

碩士 === 國立彰化師範大學 === 商業教育學系 === 97 === The aim of this study is to explore the situation and relationship between new elementary school marketing strategy and satisfaction. The samples of this study are teachers and parents in elementary school from Taichung county, Taichung city and Changhua county. The study is based on the analyses of literature review, questionnaires and in-depth interviews to discuss the relationship between school marketing strategy and satisfaction. The data were processed using descriptive statistics, t-test, One-way ANOVA, Pearson product-moment correlation. The results of the study are listed as following： 1. The current status of the teacher’s satisfaction for new elementary school is classified as “excellent”, especially in “organizational vision”. 2. The current status of the parent’s satisfaction for elementary school is classified as “excellent”, especially in “value & product”. 3. Female, below thirty years, postgraduate, over twenty-one years of service and principles or section chiefs have a higher satisfaction. 4. Male, over forty-one years, postgraduate, father and electronic bank service have a higher satisfaction. 5.Findings supported a significant relationship between internal marketing as well as external marketing satisfaction and interactive marketing. However, there is not any reverse quality between internal marketing and external marketing satisfaction. Based on the survey of satisfaction, we know that school marketing strategy is the foundation stone of everlasting school management. School marketing strategy has its own meaning and value, and which can not only promote education but also cause a win-win situation among teachers, students and parents.