| Summary: | 碩士 === 國立中央大學 === 客家政治經濟與政策研究所在職碩士專班 === 97 === Global economy in the 21st century has been recently transformed into Knowledge Economy in which innovation play a predominant role. “Think globally, act locally” is therefore the outcome of culture developments influenced by globalization. Nowadays many cities host festivities to distinguish as well as to promote local cultures. Such conduct can not only be a good strategy to preserve traditional cultures and art, but also a popular method to increase regional tourism revenues.
MiaoLi Bombing Dragon Festival is held successively for 11 years. This (My) study plans to example it for probing into local culture’s significance and value, rending new interpretation of tradition culture, preserving this rich heritance. Meanwhile, viewpoints will be given from the innovative aspects, analyzing thoroughly the inheritance, duplication and illumination of traditional festive culture. Suggestions of planning, publicity and promotions customized to MiaoLi Bombing Dragon Festival will be provided, hoping them as useful references to the future organizers.
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