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碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 97 === This research tries to realize how an entrepreneur succeeds after suffering twice failures in starting new business by psychological capital. This research describes the family background and how case entrepreneur becomes an entrepreneur from an inventor wh...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21995176788796423767 |
| Summary: | 碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 97 === This research tries to realize how an entrepreneur succeeds after suffering twice failures in starting new business by psychological capital.
This research describes the family background and how case entrepreneur becomes an entrepreneur from an inventor who concertrates in innovation of new technology, then change to a CEO who sets high price on sustainable practice of his business.
This research finds that self-efficacy in psychological capital is the most important personal characteristic to make him succeed in the business.
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