A Grounded Empirical Research on Core Themes of the Business Model:As a Basis for Improving activities network of YAOX

• Main Authors: Jen-chiun Lai, 賴振群
• Other Authors: Ming-hone Tsai
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/50637079129658511288

碩士 === 國立中央大學 === 企業管理研究所 === 97 === Since business mode involves a series interaction between activities with specific themes instead of just stacking up singular activities, the fitness in business activities constitution must be considered in business model innovation. However even the importance of fitness in activities constitution is be understood, there are still lacking in measure ways of fitness in business activities constitution. Here, this study aims to find the key activities in business model by trying on the basis of Siggelkow and Axelrod’s discussion on performance of fitness in activities constitution combined with Bonacich Power Centrality as the evaluation norm for the influence of an activity. By constructing a quantitative way to measure the overall compatibility between activities, at the same time, we shall be observing the linking structure of these key activities, and extract business models with different themes through grounded study. Further integration of the linking relations of these activity modes will form into five active models of conduction cone. This study tries to analyze the business model of YAOX Edutainment Co., Ltd. by using the conduction model, and improve the procedures in the upper, core, and lower reaches according to the core structure of this model.